Privacy Policy

Individual identifiers such as First and Last Name; company affiliation and job title; and contact information such as phone number and email address; 

Unique identifier and password if you choose to create a licensed user account;

Communications with us, preferences, and other Information you may voluntarily provide to us such as any live chat communications or messages; participate in contests or promotions we are running; opinions and feedback that you provide to us, your user preferences (such as in receiving updates or marketing information), and other Information that you share with us when you contact us directly (such as for customer support services); and 

Payment and transactional information such as products or service offerings purchased.  Note that we use third-party payment processors to facilitate your payments and do not store your payment information. We may also use third-parties to process order and sale information.

IP address, which is the number associated with the service through which you access the Internet, like your ISP (Internet service provider), your company, or your university;

Your geographic location and time zone;

Date and time of your visit;

Age; 

Gender;

Your device, type of computer, web browsers, search engine used, operating system, or platform you use or web browser;

Domain server;

Cookies that are installed on your device;

Data identifying the web pages you visited prior to and after visiting our Services; and/or

Information about the individual web pages or products that you view, what websites or search terms referred you to the Services, and information about how you interact with the Services.

Cookies

A “Cookie” is a small text file that is stored on a user’s computer or smartphone’s hard drive when you visit a website or click on a URL.

Advanced Energy utilizes Cookie technology on our Services for purposes of website traffic analysis such as the time/date of the visit, the time/date of last visit, the page viewed, the referring site, and other data.  Advanced Energy also tracks click behavior in the emails it sends out.  This data is used to update specific user-profile information, ascertain the areas of most interest to opt-in email recipients, and to personalize email messages to them.

We also use session ID Cookies for access to products and service offerings by our Licensed Users.  These session Cookies are used to make it easier to navigate our sites, products, and Services.  A session ID Cookie expires when your browser is closed.  If you reject Cookies, you may still use portions of our Services, but your ability to use some areas of our sites, products, or service offerings, may be limited.

In limited circumstances, and with appropriate notice to Licensed Users, we will use persistent Cookies (Cookies that do not expire when your browser is closed).  In these situations, Licensed Users are required to consent to the placement of a Cookie prior to it being activated and consent may be withdrawn at any time by simply accessing the form Customize Cookies.
 

Log Files and Session Variables

We also gather certain information automatically and store it in log files.  This information includes internet protocol (“IP”) addresses, browser type, internet service provider (“ISP”), referring/exit pages, operating system, date/time stamp, and clickstream data.  We use this information to analyze trends, to administer the Services, to track users’ movements around the Services and to gather demographic information about you.

In addition, session variables may be used temporarily in your system cache to create ease-of-use during your transaction with our Services.  Examples of such information are automatically produced alphanumeric numbers held during your session on our Services to facilitate page-to-page transactions.  We only store name, email, phone, address, company name, or any other identifying information for Licensed Users; no information is stored for others unless otherwise stated in this policy.
 

Clear GIFs

We and our third-party tracking-utility partners employ a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that help us better manage content on our Services by informing us what content is effective.  Clear gifs are tiny graphics with a unique identifier, similar in function to Cookies, and are used to track movements within our Services.  In contrast to Cookies, which are stored on a computer hard drive, clear gifs are embedded invisibly on webpages and are about the size of the period at the end of this sentence.

We use clear gifs in our HTML-based emails to let us know which emails have been opened by recipients.  This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns.

Local Storage Objects (HTML 5)

We use Local Storage Objects (“LSOs”) such as HTML 5 to store content and preferences.  Third parties with whom we partner to provide certain features on our Services to display advertising based upon your web browsing activity use LSOs such as HTML 5 to collect and store information.  Various browsers may offer their own management tools for removing HTML 5 LSOs.

Advertising

We partner with a third-party ad network to either display advertising on our Services or to manage our advertising on other websites.  Our ad network partner uses Cookies and Web beacons to collect non-personal information about your activities on this and other websites to provide you targeted advertising based upon your interests.  If you wish to not have this information used for the purpose of serving you targeted ads, you may opt out by clicking here. Please note this does not opt you out of being served advertising at all, you will continue to receive generic ads.

Our use of online tracking technologies may be considered a “sale” or “sharing” under certain laws.  To the extent that these online tracking technologies are deemed to be a “sale” or “sharing” under certain laws, you can opt out of these online tracking technologies by submitting a request here or by broadcasting an opt-out preference signal, such as the Global Privacy Control (“GPC”).  Please note that some features of our website may not be available to you as a result of these choices.

To provide you with the Services and related products, promotions, newsletters, and sales quotations and other information you request;

To process transactions you make through or in connection with the Services;

To respond to your inquiries and provide you with requested information and other communications, including by email or text messages, and including alerts, notification of promotions, contests, and events;

For general or targeted marketing and advertising purposes, including sending you promotional material or special offers on our behalf or on behalf of our marketing partners and/or their respective affiliates and subsidiaries and other third parties, provided that you have not already opted out of receiving such communications;

To fulfill contracts we have with you;

To manage, improve, and foster relationships with third-party service providers, including vendors, suppliers, and parents, affiliates, subsidiaries, and business partners;

Maintain, improve, customize, or administer the Services, perform business analyses, or other internal purposes to improve the quality of our business, the Services, resolve technical problems, or improve security or develop other products and services;

Comply with our Terms and Conditions of Use;

Analytics for business purposes and business intelligence;

Comply with any applicable laws and regulations and respond to lawful requests; and/or

For any other purposes disclosed to you at the time we collect your Information and/or pursuant to your consent.

Right to Know and Access Specific Information.  You have the right to request that we disclose certain information to you about our collection and use of your Information over the past twelve (12) months.  Once we receive and confirm a verifiable consumer request from you, we will disclose to you, to the extent permitted by law:

Deletion Request Rights.  You have the right to request that we delete the Information that we collected from you, subject to certain exceptions.  To the extent that we can delete your Information, once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your Information, unless an exception applies.

Right to Correct Inaccurate Information.  To the extent that we may maintain inaccurate personal Information, you have the right to request that we correct such inaccurate personal information taking into account the nature of the personal Information and the purposes of the processing of the personal Information.  Once we receive and verify your verifiable consumer request, we will use commercially reasonable efforts to correct your personal Information.
 

Sale and Sharing of Personal Information and the Right to Opt Out. You have the right to opt out of the processing of your Information for the following purposes:

Restrict the way that we process and share your Information;

Transfer your Information to a third party;

Provide you with access to your Information; 

Remove your Information if no longer necessary for the purposes collected;

Update your Information so it is correct and not out of date; and/or

Object to our processing of your Information.

Processing on the basis of legitimate business interests.  When we process Personal Data on the basis that the processing is necessary for our legitimate business interests, such interests include: (i)  providing, improving, and promoting our Services; (ii) communicating with current and potential customers, other business partners, and their individual points of contact; (iii) managing our relationships with our customers and other business partners, and their individual points of contact; (iv) other business development purposes; (v) sharing information within the company, as well as with service providers and other third parties; (vi) processing and fulfilling orders and other business transactions with customers and suppliers; and (vii) maintaining the safety and security of our products, Services, and employees, including fraud protection.

Processing on the basis of performance of a contract.  Examples of situations in which we process Personal Data as necessary for performance of a contract include e-commerce transactions in which you purchase a service from us.

Processing on the basis of consent.  Examples of processing activities for which we may use consent as its legal basis include: (i) collecting and processing precise location information from your mobile device; (ii) sending promotional emails when consent is required under applicable law; and (iii) processing Personal Data on company Services through cookies and similar technologies when consent is required by applicable law.

Processing because we are under a legal obligation to do so.  Examples of situations in which we must processes Personal Data to comply with our legal obligations include: (i) providing your Personal Data to law enforcement agencies and other governmental bodies when required by applicable laws; (ii) retaining business records required to be retained by applicable laws; and (iii) complying with court orders or other legal process.

Whether we need the Information to provide the Services.  We will maintain any data needed to provide you with the Services for as long as needed for us to provide you with the Services, respond to your questions and requests, and/or administer your account (if applicable).

Whether we need the Information to comply with our legal obligations.  We may have legal obligations to maintain your Information where a legal or regulatory body may ask for it in the future, for example in response to a data subject request or complaint.  This information may include contact information and location information.  

Whether we need the Information for a legitimate business interest.  We may store Information like contact information, cookies, and location information in order to perform analytics, troubleshoot errors, or improve our Services.  In any event, we delete the Information when it is no longer needed for our legitimate interest.